Customer Acquisition Cost (CAC) is the total cost needed to acquire a new customer for a product or service. It is a process of gaining new customers for your business. The goal is to convert the initial brand awareness campaigns into new customers. Along this journey, you need to help the potential customers identify what’s successful for them, solve their problems, and build trust with them.
How to Calculate Customer Acquisition Cost
For more information on how to track customer acquisition, take a look here.« Back to Glossary Index