Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the total cost needed to acquire a new customer for a product or service. It is a process of gaining new customers for your business. The goal is to convert the initial brand awareness campaigns into new customers. Along this journey, you need to help the potential customers identify what’s successful for them, solve their problems, and build trust with them.

How to Calculate Customer Acquisition Cost

Customer Acquisition Cost

For more information on how to track customer acquisition, take a look here.

Steven McKim

About Steven McKim

Steven is a Senior at Virginia Tech studying Computer Science. Currently interning for Chartio, he helps with the Data School site as well as Chartio.com to keep them running smoothly and make them as user friendly and visually appealing as possible.

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