Tracking the Customer Lifecycle

Tracking the Customer Lifecycle


Through your customer’s journey of using your SaaS product, they will go through different stages of needs. The SaaS customer lifecycle covers the acquisition, engagement, and retention of the user.

According to Intercom, about 40-60% of customers who sign up for a free trial will use it once and never come back. Understanding where the customer is coming from will allow you to serve your customers, achieve their desired outcomes, and move them along the lifecycle.

Free

Begin Course

Jonathan Kurniawan

About Jonathan Kurniawan

Hi! I'm Jonathan Kurniawan. I have 4 years of experience working as a software engineer at Dolby on various different products. I'm currently pursuing my MBA from Hult International Business School and received my Bachelor in Computer Science from University of New South Wales, Australia. I'm excited to share my knowledge at the Data School by Chartio.

Instructors

Jonathan Kurniawan
Hi! I'm Jonathan Kurniawan. I have 4 years of experience working as a software engineer at Dolby on various different products. I'm currently pursuing my MBA from Hult International Business School and received my Bachelor in Computer Science from University of New South Wales, Australia. I'm excited to share my knowledge at the Data School by Chartio.