Tracking the Customer Lifecycle
Through your customer’s journey of using your SaaS product, they will go through different stages of needs. The SaaS customer lifecycle covers the acquisition, engagement, and retention of the user.
According to Intercom, about 40-60% of customers who sign up for a free trial will use it once and never come back. Understanding where the customer is coming from will allow you to serve your customers, achieve their desired outcomes, and move them along the lifecycle.