B2C Marketing Analytics for Beginners

B2C Marketing Analytics for Beginners

Description

This course is a beginner’s guide to B2C (Business to Consumer) marketing analytics. It provides an overview of marketing analytics and goes deep into measuring the success of your marketing strategy and marketing campaigns so you can make better marketing decisions.

Outcomes

By the end of the course you’ll be able to

  • Understand the typical marketing channels used in B2C marketing
  • Understand the common metrics used to measure performance of B2C digital marketing
  • Select the right success metric(s) for overall marketing strategy and for individual campaigns
  • Implement tracking on marketing campaigns
  • Monitor marketing performance in Google Analytics, Adwords, Facebook, and Twitter
  • Use data to make better marketing decisions

Target Audience

  • B2C marketers who want to better understand their impact
  • Analysts supporting marketing and growth teams

Pre Requisites

  • Familiarity with digital marketing is helpful, but not required

Free

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Mel Restori

About Mel Restori

Hi! I'm Mel Restori. I have over 10 years industry experience using data and analytics to drive meaningful improvements and inform strategic decisions. Most recently, I led analytics teams at Udemy, an online learning platform - first as Sr Manager of Marketing Analytics and later as the Director of Analytics. I'm passionate about education, specifically education that is affordable, useful, and high quality. I'm excited to share my knowledge at the Data School by Chartio.

Instructors

Mel Restori
Hi! I'm Mel Restori. I have over 10 years industry experience using data and analytics to drive meaningful improvements and inform strategic decisions. Most recently, I led analytics teams at Udemy, an online learning platform - first as Sr Manager of Marketing Analytics and later as the Director of Analytics. I'm passionate about education, specifically education that is affordable, useful, and high quality. I'm excited to share my knowledge at the Data School by Chartio.